Lori Duffy is our California-based coach and lives just north of San Francisco in Mill Valley, CA. An avid lover of the outdoors, Lori competes in half-iron and iron-distance triathlons and has completed three Ironman Races – Ironman Australia and two finishes at Ironman Canada. Besides her “regular” swim, bike and run schedule, Lori also snowshoes, skis, snowboards, rock climbs and scuba dives and does yoga and mountain bikes in her spare time! Her passion is helping others discover how much power and strength they possess by introducing them to triathlon and outdoor fitness programs. Specializing in women’s fitness, Lori recognizes that body image plays a critical role in taking the leap into a triathlon or a general fitness training regimen. She works with individuals to overcome that challenge and help realize a sense of accomplishment and inner strength with the discovery that the journey to fitness is fun! Lori also recognizes the demands of a working professional and works with each athlete to tailor a training plan that meets their athletic goals and lifestyle.

Swim Training Plans—$75/month

Online multisport training plan—$125/month

• Geared towards new triathletes who are looking for a more competitive finish
• Annual training plan summary
• Detailed workouts sent monthly via trainingpeaks.com
• Basic strength and conditioning program – this is a general plan that includes suggested types of workouts and when to incorporate strength training
• Monthly phone calls with coach to review plan, assess fitness and ensure athlete is on track
• Email support – athlete initiated email that coach responds to

• For the bay area triathlete who is looking for a individual attention and a small group to train with several times a week
• Monthly Calendar of scheduled group training events with locations and topics.
• Two coached practices per week Tues (bike) and Wednesday (run) mornings at 6:30 a.m. at a location in or near the Presidio in San Francisco
• Practices will be developed to follow a specific periodized progression
• Core strengthening techniques and drills will be emphasized to benefit athletes of all abilities
• Monthly group rides will be held at locations throughout the bay area including the Marin, the East Bay and the
• Peninsula to take advantage of the world class training opportunities and to expose athletes to a variety of terrain and training conditions.
• Annual training plan development—set goals and plan key race schedule for the upcoming year.
• Detailed workouts sent via email tailored to meet individual athlete goals and fitness levels.
• Quarterly "chalk-talks" with subject matter experts on topics of interest including sports nutrition, race psychology as well as specific swim, bike, run technique seminars
• Core strength and conditioning program – includes suggested types of workouts and when to incorporate strength training
• Special Group Discounts on Training Service Packages like Bike Fit Analysis, VO2 Max Testing, and Nutrition Counseling as well as Personalized Run Gait Analysis, Pedal Stroke Analysis, Swim Stroke analysis.